Skincare Safe for Pregnancy; Blog Takeover by Alima Pure

safe makeup and skincare for fertility and pregnancy


Before having my baby, I was so overwhelmed by all the things. So much to learn. Kicking the toxins out of my skincare and makeup products was something I knew I should do… but…I never got there. Honestly, part of me didn’t believe the ‘natural’ stuff could work. Knowing what I know now, I’d give anything to go back in time and make different choices. 

A few months postpartum, I finally dug into the research while developing our Prepare for Pregnancy Program. What I learned really surprised me. It’s not all hippie scare-tactics. There is a lot of solid evidence pointing to the dangers in some of the things we put on our skin - like making it harder to conceive and increasing the risk of baby being born with reproductive abnormalities. Seriously scary. 

Learning about all of this, I decided to give @alimapure a try and now, I’ll never go back. Not only is the makeup gorgeous, but now, I also have the peace of mind that I’m not putting myself or my next baby at risk. Peace of mind is worth gold.

So is good makeup ;) 

This is why we invited Grace of Alima Pure to share with you the essentials of natural beauty. 



The similarities between Alavita and Alima Pure go beyond the letters in our names. We’re both Portland-based and woman-owned, and we’re both driven by the desire to provide pure, inclusive, and nourishing options that empower you to feel your best.  We are a natural fit! 

There’s one more similarity between our companies: both were founded by mothers whose goal was to create clean, quality products. Kate O’Brien founded Alima Pure in 2004 because she saw a need for her then-teenage daughter, Sara Bedau (now our Brand Director) to have access to safe, high-performing makeup. Fourteen years ago, the world of natural makeup was a largely uncharted territory and Kate had a vision of a cleaner future.

I’m not here today to hand you a list of ingredients you should avoid.

Each person’s skin is unique, and there isn’t a one size fits all approach when it comes to makeup or skincare.

Experimenting with different ingredients and formulas is one of the best gifts you can give your skin. For example, my skin personally doesn’t react well to citrus, but it loves flower oils (blue tansy, rose, lavender.) This has very little to do with the ingredients themselves, and very much to do with the unique makeup of my skin. Just as you would try on more than one pair of jeans before buying, it’s important to find out what ingredients “fit” your skin.

Sara of  Alima Pure

Sara of Alima Pure

Today I’ll be sharing five of our favorite natural ingredients that have been proven to be safe and effective for a wide variety of skin types. You will find, perhaps unsurprisingly, that many of the foods that nourish us from the inside are also ingredients to seek out in makeup, hair and skincare.

The List.

1.Coconut Oil

Coconut oil is one of our favorite ingredients. It works as a conditioning emollient and creates a protective barrier to help skin heal and lock in moisturize. Because it is so naturally moisturizing, we love to see coconut oil in lip and complexion products. Some of our staffers like to use it as a natural makeup remover, a hair mask, or even as a light-catching highlighter on the cheeks or brow bone.

2. Sea Salt

You may have noticed that your skin appears particularly clear after a dip in the ocean. We have sea salt to thank for that. Salt is a natural exfoliant; it helps to cleanse pores naturally, balance oil production, and prevent bacteria from causing breakouts and acne. It is wonderful in exfoliants or as a DIY scrub mixed with your favorite oil.

3. Avocado oil

Avocado oil is known as a “carrier oil.” Carrier oils have very little scent which makes them an excellent choice for sensitive skin. Avocado oil contains high amounts of vitamin-E which can help promote collagen production and skin elasticity. Because it is so hydrating and absorbent, it is a great ingredient for us dry-skinned people to look for in foundations, concealers, and eye products. If you’re looking to use pure oil as a moisturizer or makeup remover, select a product that is cold-pressed and unrefined.

4. Aloe Vera/ Aloe Leaf Extract

If you’ve ever accidentally spent a little too much time in the sun, then you have likely already experienced the healing power of aloe vera. Aloe Vera naturally contains beta carotene, vitamins A, C, E and amino acids. Aloe can help to minimize the appearance of surface redness and visible irritation, just as it does to a sunburn. The extract is a powerhouse ingredient in makeup, and the gel can be used straight from the leaf as a moisturizer or as a hair treatment for a dry scalp.

5. Rosehip seed oil

Rosehip is enjoying a moment in the spotlight. It contains the natural version of retinol, trans-retinoic acid, which helps to promotes skin turnover and rejuvenation. Look for it in foundations, concealers, or use the oil on its own.


Content Strategist for Alima Pure


If you’re thinking about making a baby, don’t let the all the dos and don'ts overwhelm you. We break it all down and make it so simple in our Prepare for Pregnancy Program, so you can enter mamahood feeling confident. #youweremadeforthis